According to a report prepared for NIDA by Westat and the
Annenberg School for Communication in 2001, "Neither the
overall results nor the subgroup analyses show consistent
evidence supportive of a Campaign effect."
Source: Horik, Robert, et al., "Evaluation of the National Youth
Anti-Drug Media Campaign: Third Semi-Annual Report of Findings,"
analysis prepared for NIDA by Westat and the Annenberg School for
Communication at the University of Pennsylvania
(Rockville, MD: NIDA, October 2001) p. 5-20.
|
